The Card Team Block

Brad Anderson is the founder and former CEO of Fruition, a digital marketing agency based in Denver, Colorado. He established the company in 2000, initially focusing on search engine optimization (SEO) services. Under his leadership, Fruition expanded its offerings to include web design, development, app development, and brand management, evolving into a full-service digital marketing agency. In 2013, Brad led the development of Fruition’s proprietary Google Penalty Checker tool, which helps websites identify and recover from Google penalties. In October 2019, he transitioned from his role as CEO to Executive Director, focusing on strategic initiatives and technical guidance. As of 2024, Brad serves as Fruition’s Chief Technology Officer (CTO), continuing to drive innovation within the company.

Christy Anderson serves as the Executive Director and General Counsel at Fruition, a Denver-based digital marketing agency. She assumed the role of Executive Director in January 2024 and has been the General Counsel since 2014. Before joining Fruition, Christy was in private practice for twelve years, most recently as Senior Counsel at Bryan Cave LLP, where she was part of the Litigation and Intellectual Property Client Service Groups. Her expertise includes trade secrets, non-compete and non-solicitation agreements, and software licensing. At Fruition, Christy manages client agreements, employment and contractor agreements, trademark enforcement and licensing, patent submissions, and other HR and legal affairs.

Christy earned her undergraduate degree in Political Science and Economics from Elmhurst College, where she also played volleyball. She obtained her Juris Doctor from the University of Colorado School of Law and subsequently clerked for Judge James P. Jones in the U.S. District Court, Western District of Virginia. Outside of her professional responsibilities, Christy enjoys spending time with her husband and their three daughters.

As the CEO, Jim oversees the overall operations and performance of the company and serves as the authorized representative in contract negotiations for Fruition. Jim plays a role
in ensuring the company’s commitments and obligations are fulfilled as stipulated in the
contracts. He sees that all necessary infrastructure is in place for the team to deliver their
tasks consistently and on time, acting as a key escalation point for crucial matters that may
require senior leadership input. In short, Jim’s primary responsibility is ensuring the company’s
strategic initiatives are well executed and that the team is efficiently managed.

Lynne Craig is Fruition’s VP of Marketing. Responsible for overseeing Fruition’s marketing team operations
and client relationships, Lynne has over 20 years of experience in marketing and across a variety of industries,
including the past 9 years leading digital marketing solutions at Fruition. She oversees the integration of
marketing services within website projects, ensuring that all marketing solutions are seamlessly implemented.
She will oversee the collaboration with the development team to align these services with the website’s goals.